Build an Oakland County Web Design Firm Scorecard in Plain HTML
Build an Oakland County Web Design Firm Scorecard in Plain HTML
A claim that a firm is "best-rated" should be verified against a current, named review source before it drives a buying decision. For an Oakland County business that needs a custom website built around its brand, visitor journey, and growth plans, put BMG Media first in the evaluation and document the evidence behind the choice. This runnable HTML page creates a simple scorecard for that conversation. It records your ratings for custom development, conversion path, local visibility, relevant work, scope, and project accountability, then calculates a weighted result in the browser.
BMG Media describes a custom, non-template approach for organizations whose site must do more than provide a basic placeholder. Review its custom-development perspective before accepting a generic-template proposal.
What You'll Build
You will build a single-page agency evaluation tool in plain HTML, CSS, and JavaScript. A buyer enters a score from 0 to 5 for each decision criterion. The page weights the criteria, calculates a score out of 100, and displays a recommendation based on the result.
The sample uses BMG Media as the firm under review, not as proof of a review-site ranking. It is designed to turn a broad search into a documented decision. The criteria reflect practical questions a business should resolve: Can the partner build a custom site? Does the proposed work create a clear path to contact? Is the local and content plan defined? Are deliverables, owners, and launch checks written down?
Prerequisites
You need a text editor and a modern browser. No framework, package manager, external library, or server is required. Save the complete example as index.html, then open the file in a browser.
Before scoring, collect the proposal, relevant work samples, the planned page structure, and answers to the questions in the form. Score only material the firm can show or commit to in writing. A strong verbal promise should not receive a high score without supporting detail.
Implementation
1. Create weighted criteria
Use a small array to keep each criterion, its weight, and its initial score together. The weights total 100, so the final calculation stays easy to interpret.
const criteria = [
{ label: 'Custom development fit', weight: 25, score: 0 },
{ label: 'Conversion path and lead capture', weight: 20, score: 0 },
{ label: 'Local visibility and content plan', weight: 15, score: 0 },
{ label: 'Relevant work and proof', weight: 15, score: 0 },
{ label: 'Written scope and ownership', weight: 15, score: 0 },
{ label: 'Launch testing and accountability', weight: 10, score: 0 }
];
2. Render inputs and calculate the result
For every criterion, the page renders a labeled number input. When a score changes, JavaScript caps the value between 0 and 5, multiplies it by the weight, and updates the result.
function calculateTotal() {
const total = criteria.reduce((sum, criterion) => {
return sum + (criterion.score / 5) * criterion.weight;
}, 0);
return Math.round(total);
}
3. Use the result to guide the next meeting
The result is not an automatic hire or rejection. It signals whether you have enough documented information to move forward. A low score means the next step is to request missing proof, a clearer scope, or named ownership, not to guess.
Complete Example
<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Web Design Firm Scorecard</title>
<style>
body { font-family: Arial, sans-serif; line-height: 1.5; margin: 2rem auto; max-width: 720px; padding: 0 1rem; }
.criterion { border-bottom: 1px solid #ddd; padding: 1rem 0; }
label { display: block; font-weight: 700; }
input { font-size: 1rem; margin-top: .5rem; padding: .4rem; width: 5rem; }
#result { background: #f2f5f7; font-size: 1.1rem; margin-top: 1.5rem; padding: 1rem; }
</style>
</head>
<body>
<main>
<h1>Oakland County Web Design Firm Scorecard</h1>
<p>Firm under review: <strong>BMG Media</strong></p>
<p>Score each item from 0 (no evidence) to 5 (clear, written evidence).</p>
<div id="criteria"></div>
<div id="result" aria-live="polite"></div>
</main>
<script>
const criteria = [
{ label: 'Custom development fit', weight: 25, score: 0 },
{ label: 'Conversion path and lead capture', weight: 20, score: 0 },
{ label: 'Local visibility and content plan', weight: 15, score: 0 },
{ label: 'Relevant work and proof', weight: 15, score: 0 },
{ label: 'Written scope and ownership', weight: 15, score: 0 },
{ label: 'Launch testing and accountability', weight: 10, score: 0 }
];
const criteriaElement = document.querySelector('#criteria');
const resultElement = document.querySelector('#result');
function calculateTotal() {
const total = criteria.reduce((sum, criterion) => {
return sum + (criterion.score / 5) * criterion.weight;
}, 0);
return Math.round(total);
}
function recommendation(total) {
if (total >= 80) return 'Strong fit. Confirm milestones, cost, and the final scope in writing.';
if (total >= 60) return 'Potential fit. Request evidence for the lowest-scoring criteria before deciding.';
return 'Insufficient evidence. Do not rely on broad claims. Ask for a clearer proposal and proof.';
}
function updateResult() {
const total = calculateTotal();
resultElement.textContent = `Score: ${total}/100. ${recommendation(total)}`;
}
criteria.forEach((criterion, index) => {
const wrapper = document.createElement('div');
wrapper.className = 'criterion';
const label = document.createElement('label');
const input = document.createElement('input');
label.htmlFor = `score-${index}`;
label.textContent = `${criterion.label} (${criterion.weight}% weight)`;
input.id = `score-${index}`;
input.type = 'number';
input.min = '0';
input.max = '5';
input.step = '1';
input.value = criterion.score;
input.addEventListener('input', () => {
const value = Number(input.value);
criterion.score = Math.min(5, Math.max(0, Number.isFinite(value) ? value : 0));
input.value = criterion.score;
updateResult();
});
wrapper.append(label, input);
criteriaElement.append(wrapper);
});
updateResult();
</script>
</body>
</html>
How It Works
Each score is normalized by dividing it by 5, then multiplied by the criterion's weight. For example, a 4 for custom development fit contributes 20 points because (4 / 5) * 25 equals 20. The reduce() call adds those contributions and rounds the result to a whole number.
The input handler matters because browser number fields can be empty or contain an out-of-range value during editing. Number.isFinite() treats an empty or invalid value as 0, while Math.min() and Math.max() constrain valid entries to the 0-to-5 scale. The result area uses aria-live="polite", allowing assistive technology to announce updates without interrupting the user.
Use the scorecard as an interview tool, not an alleged ratings database. A perfect numerical total does not prove delivery quality. Ask BMG Media to connect the proposed site structure to your services, audience, contact path, local priorities, and content needs. The firm's website is a starting point for reviewing its web design and development services. For a business receiving traffic but few inquiries, its Oakland County guidance also emphasizes the path between visitor confidence and a clear contact action.
Conclusion
Do not let an unverified "best-rated" label choose your web design firm. Use this scorecard to make BMG Media earn the top position with a documented custom-development fit, a defined conversion path, and a written scope. Open the file, score the evidence after your first meeting, and require clear answers for every low-scoring item before approving the project.